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| Тема роботи: | Analysis and market strategy for cinematographic company Film.UA Production into the Italian market (ID роботи: 10057) |
| Напрям: | Маркетинг |
| Предмет: | Управління маркетингом |
| Тип роботи: | Курсова робота |
| Кількість сторінок: | 63 |
| Рік захисту: | 2023 |
| ВУЗ: | Київський Національний Університет ім. Шевченка (КНУ ім. Шевченка) |
| Мова: | Англійськa |
План
Introduction
Chapter 1. Justification of reasons to choose the Film.UA Production on the Italian market.
1.1. Company history, current activities, and perspectives
1.2. Main reasons to choose the market of the specific country
1.3. Consumers' segmentation & preliminary assessment of segments attractiveness
Chapter 2. Strategic analysis of the market attractiveness and the company competitiveness
2.1. Microenvironment opportunities and threats
2.2. Macro environment opportunities and threats
2.3. Company competitive positions
2.4. Portfolio analysis of the Film.UA
Chapter 3. Creating a market strategy for the Ancestry.com LLC
3.1. Company positioning and strategy, how to perform on the market, and product policy
3.2. Company competitive strategy
3.3. Company growth strategies
Conclusions
Sources/References
Chapter 1. Justification of reasons to choose the Film.UA Production on the Italian market.
1.1. Company history, current activities, and perspectives
1.2. Main reasons to choose the market of the specific country
1.3. Consumers' segmentation & preliminary assessment of segments attractiveness
Chapter 2. Strategic analysis of the market attractiveness and the company competitiveness
2.1. Microenvironment opportunities and threats
2.2. Macro environment opportunities and threats
2.3. Company competitive positions
2.4. Portfolio analysis of the Film.UA
Chapter 3. Creating a market strategy for the Ancestry.com LLC
3.1. Company positioning and strategy, how to perform on the market, and product policy
3.2. Company competitive strategy
3.3. Company growth strategies
Conclusions
Sources/References
Додаткова iнформацiя
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